Institutional Advancement
Mission
to advance the mission of the College by enhancing student success; fostering faculty growth by securing resources for current operations and capital projects; marketing the institution to targeted audiences and publics; and enhancing relationships with the region’s business, nonprofit and civic communities.
To fulfill its mission, Institutional Advancement solicits and receives gifts and pledges of money and other property, both real and personal; by outright gift; by planned gift arrangements; and by bequest. Institutional Advancement is the primary channel for all gifts to the College from all private sources.
To maximize private funding sources and to extend the best practices across campus, Institutional Advancement integrates its planning process with the schools, departments, and other divisions, as evidenced by the creation of The Case for York and its annual advancement goals.
Institutional Advancement recognizes the critical importance of philanthropic contributions to the continued existence of the College. Institutional Advancement further recognizes the responsibility to ensure that gifts from external sources:
- Are appropriate to the mission of the College;
- Do not carry restrictions or conditions that may compromise the College;
- Are legal;
- Are from donors whose intent are charitable; and
- Are administered to protect donor’s rights and wishes.
Institutional Advancement adheres to the code of ethics and professional standards approved by the Association of Fundraising Professionals (AFP), the Council for the Advancement and Support of Education (CASE), the National Planned Giving Council (NPGC) and the Donor Bill of Rights.
Goals
Fiscal Year 2018
| Item | Goal |
|---|---|
| Financial Goal | $1,700,000 |
| Metrics | |
| Foundation Board | 100% |
| Faculty/Staff | 20% |
| Students (Undergrads) | 5% |
| Alumni | 15% |
Mission: As a component of Institutional Advancement is to advance the mission of the College by raising money for current operational needs with an emphasis on raising funds to help students meet the cost of their education.
Goals: Fiscal Year 2018
| Item | Goal |
|---|---|
| CUNY Tuesday | $15,000 |
| CUNY Campaign | $35,000 |
| End of Year Campaign | $5,000 |
| $5 & $10 Campaign | $5,000 |
| Senior Class Campaign | $2,000 |
| Thank-a-thon | n/a |
Mission: a component of Institutional Advancement is to engage all alumni and students in a mutually beneficial connection to the College through programs and events and to assist in enhancing student success.
Goals: Fiscal Year 2018
- Reunion for classes: 73’78’83’88’93’& 98; attendance: 60
- Keep Alumni Web page current
- Maintain social media presence with current & up-to-date information
- Create a quarterly newsletter
- Assist consultant with production of first York College Alumni Magazine
- Collaborate with Office of Student Development to create a pre-alumni club
- Collaborate with the Alumni Association and Admissions on recruiting events
- Collaborate with the Alumni Association and the Student Development to create a networking event for students
- Collaborate with the Scholarship Office to increase student and scholarship recipient attendance at the Honors Ceremony
- Collaborate with the annual fund manager to increase student giving for the class gift and the annual fund
Mission: a component of Institutional Advancement is to raise funds for current operating expenses, capital projects and programs from the corporate and foundation sectors.
Goals: Fiscal Year 2018
- Appoint a corporation & foundation officer
- Identify 5 lead gift ($100,000 - $1,000,000) prospects
Mission: a component of Institutional Advancement is to properly steward and acknowledge every gift to the College by way of written correspondence, recognition societies, and cultivation events.
The College has embraced the traditional concept of stewardship which can be defined as the act of managing and supervising another’s property while caring for the owner of that property. Stewardship begins with thanking donors and donors’ families for their gifts to our institution. If the gift is a planned gift, stewardship includes administering the gift properly at York College and providing donors with appropriate financial information about their gift. Stewardship also includes reporting information to a donor about the use of donated funds and ensures that the donor is satisfied with the way the gift is used. A critical part of the stewardship process is continued cultivation that may include, at some point, soliciting the donor for additional gifts.
Goals: Fiscal Year 2018
- Plan and execute the 2018 Stewardship Gala
- Establish donor clubs
- Strengthen coordination among Academic Affairs, Student Affairs, and Institutional Advancement (actively involve staff, faculty, and students in advancement activities)
Mission: a component of Institutional Advancement is to maintain all constituent contact and research information, process donations, and manage event registrations within the Raiser’s Edge database according to industry standards and code of ethics.
All private gifts and pledges to the York College Foundation are recorded, receipted, and acknowledged by the Division of Institutional Advancement. The current system used for tracking gifts and pledges is Raiser’s Edge (RE). CASE Management Reporting Standards are used in recording and counting gifts and pledges.
Goals: Fiscal Year 2018
- Update all constituencies in the RE database (including alumni and faculty/staff)
- Establish alumni networking database
- Streamline gift receipting procedure (Expand on gift acknowledgment system to include faculty and department chairs
- Publish gift policies and stewardship procedures
- Institutional Advancement website content update
Mission: a component of Institutional Advancement is to raise funds (major and planned gifts) for capital projects and programs that strengthen the College, advances its mission, and have a transformational impact.
Goals: Fiscal Year 2018
- Appoint a major gifts officer
- Identify 5 lead gift ($100,000 - $1,000,000) prospects
- Secure $100,000 in Planned Gifts
