Section Home
Lee, Yong Kyu

Lee, Yong Kyu

Associate Professor

Business and Economics

Phone: 718-262-2511
Office Location: AC-2B06H
Email: ylee1@york.cuny.edu

Yong Kyu Lee is an Associate Professor of Marketing in the Department of Business and Economics in the School of Business and Information Systems. He earned his Master of Science in Marketing from the University of Alabama and a Ph.D. in Marketing from Virginia Tech. His area of research lies in the areas of categorization and assortment size, and social media. His research interests focus on 1) how different presentation formats (e.g., categorization and assortment size) influence product evaluations and choice, and 2) investigating the effect of social media on marketing campaigns.

Office Hours

DayTime
Thursday (Spring 2024)11:00 AM - 12:00 PM via Zoom (otherwise, contact me via email to schedule a mutually convenient virtual meeting).

Education

DegreeInstitutionFieldDates
PhD Virginia Tech Marketing 2015 
MS University of Alabama Marketing 2009 
BA Hankuk University of Foreign Studies Spanish 2003 

Areas of Expertise

  • Consumer Behavior

Publications in Field Of Expertise

Articles

  • Kim, Junghyun*, Yong Kyu Lee*, and Paul M. Herr. "The Impact of Menu Size on Calorie Estimation." International Journal of Hospitality Management [Impact factor: 9.237; ABDC Journal Quality List (2019) A*]. 100 January 2022 (available online 26 Oct. 2021): *first two authors are equally contributed.

Chapters

Refereed Proceedings

Other

Presented Papers, Lectures, and Exhibitions and Performances

Grants-In-Aid

  • New York Jobs CEO Council and CUNY, the EverUp Micro-Credential Development Program, Marketing Micro-Credential with 1 cohort. June- July 2022 (Summer 2022): .
  • New York Jobs CEO Council and CUNY, the EverUp Micro-Credential Development Program, Marketing Micro-Credential with 2 cohorts. January 2022 (Winter 2022): .
  • New York Jobs CEO Council and CUNY, the EverUp Micro-Credential Development Program, Marketing Micro-Credential with 6 cohorts. June - August 2021 (Summer 2021): .
  • PSC-CUNY Research Award Program 50, TRADA-50-333, . July 1, 2019 – June 30, 2022: $3500.
  • PSC-CUNY Research Award Program 48, TRADA-48-327, . July 1, 2017 – June 30, 2018: $3310.
  • PSC-CUNY Research Award Program 47, TRADA-47-433, . July 1, 2016 – June 30, 2017: $3310.

Other Professional Activities and Public Service

  • Smart Tourism: Reviewer: 2021.
  • Book Chapter Reviewer IGI Global Production: 2021.
  • Judge, New York City Metro and Long Island Regional Junior Science and Humanities Symposium (NYCM & LI JSHS): 2020; 2021.
  • AD Hoc Reviewer - American Marketing Association’s Marketing and Public Policy Conference: 2018 - Present.
  • AD Hoc Reviewer - American Marketing Association’s Marketing Educators’ Conference: 2015 - Present.
  • AD Hoc Reviewer - Association for Consumer Research North American Conference: 2015 - 2016; 2018 - 2019.