Dr. Lee, Associate Professor, Featured on Panel of Experts in WalletHub Report
Insight is giving on issues ranging from the value of price matching for retailers to whether or not price monitoring is worthwhile to the consumer
Congratulations to Dr. Yong Kyu Lee, Associate Professor of Marketing in the Department of Business and Economics, for his recent participation in providing expert opinions for a WalletHub survey.
The School of Business and Information Systems at York College is renowned for its faculty members who are experts in their fields. Their academic insights and leadership have earned them a reputation that is recognized by prominent online business publications.
Dr. Yong Kyu Lee earned his Master of Science in Marketing from the University of Alabama and PhD in Marketing from Virginia Tech University. His research focuses on two main areas: (1) how different product presentations (e.g., categorization and assortment size) influence product evaluation and choice, and (2) the impact of social media on marketing campaigns.”