Prepare for a future in business, marketing, and entrepreneurship!
The FRNYC Marketing Specialist Pathway offers a dynamic, career-focused curriculum aligned with labor market demands. Students gain practical skills and knowledge to pursue careers such as: Operations Manager, Marketing Coordinator, and Digital Marketing Specialist. Graduates are equipped to succeed in higher education and drive economic growth through business innovation.
Core Courses
- SD 101: Freshmen Seminar (1 Credit) Exploring personal values and growth across intellectual, emotional, social, and career development.
- BUS 160: Introduction to Business (3 Credit) Introduction to marketing, entrepreneurship, international business, economics, and information systems.
- MKT 341: Introduction to Marketing (3 Credits) Explore marketing strategies, advertising, market research, sales, and product distribution.
Advanced Courses
- ECON 102: Introduction to Microeconomics (3 Credits) Explore how resources, trade, income, and prices shape economic and business decisions.
- ECON 220: Introduction to Economic Statistics (3 Credits) Use data, statistics, and regression to solve business and marketing problems.
