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Marketing (BS) Program Assessment


The purpose of the marketing program is to educate students to go into today's dynamic business world as well-prepared college graduates. This program provides a student-centered education approach that will prepare them for challenging careers in marketing fields. At the completion of this program, marketing students will be equipped with knowledge and skills to satisfy the consumer needs and wants, and ensure business profitability.


  • 1. Students demonstrate understanding of basic knowledge and its application in marketing as well as various fields of business in a viewpoint of a cross-disciplinary perspective.
  • 2. Students demonstrate competency in profound marketing knowledge and its application in the various areas of marketing.
  • 3. Students demonstrate competency in integrating marketing knowledge from the various areas of marketing and applying it to business and society.

The Marketing (BS) Program is part of the school of Business and Information Systems, Business and Economics Department