Lee, Yong Kyu
Associate Professor
Business and Economics
Phone: 718-262-2511
Office Location: AC-2B06H
Email: ylee1@york.cuny.edu
Yong Kyu Lee is an Associate Professor of Marketing in the Department of Business and Economics in the School of Business and Information Systems. He earned his Master of Science in Marketing from the University of Alabama and a Ph.D. in Marketing from Virginia Tech. His area of research lies in the areas of categorization and assortment size, and social media. His research interests focus on 1) how different presentation formats (e.g., categorization and assortment size) influence product evaluations and choice, and 2) investigating the effect of social media on marketing campaigns.
Office Hours
Day | Time |
---|---|
Thursday (Spring 2024) | 11:00 AM - 12:00 PM via Zoom (otherwise, contact me via email to schedule a mutually convenient virtual meeting). |
Education
Degree | Institution | Field | Dates |
---|---|---|---|
PhD | Virginia Tech | Marketing | 2015 |
MS | University of Alabama | Marketing | 2009 |
BA | Hankuk University of Foreign Studies | Spanish | 2003 |
Areas of Expertise
- Consumer Behavior