Marketing (BS)

Business and Information Systems
Business and Economics
HEGIS Number: 0509

The Online Bulletin is for information purposes only. Current students must complete the requirements as outlined in the York Bulletin as applicable.
Course Descriptions
Course descriptions can be found in the online PDF version of the Bulletin

The ability to successfully market and sell products or services is a foundation for every business, resulting in a high demand for professionals with strong marketing skills. The Marketing Major examines consumer behavior, principles of effective selling and how to help businesses make strategic decisions regarding product development and pricing. At the completion of this program students will be equipped with useful promotion tactics to meet the customer needs and ensure businesses profitability.


Marketing BS


Common Body of Knowledge

ACC101Principles of Accounting I 
ACC102Principles of Accounting II 
ACC103Principles of Managerial Accounting 
BUS201Computer Applications in Business 
BUS283Business Law I 
BUS301Management Theory and Practice 
BUS321Principles of Finance 
BUS348Production/Operations Management 
BUS430Ethics, Governance & Accountability 
BUS481Strategic Management 
MKT341Introduction to Marketing 

Required Courses

MKT342Market Research 
MKT343Advertising and Public Relations 
MKT346International Marketing 
MKT347Consumer Behavior 
MKT483Marketing Management 

Elective Courses

Choose seven (7) courses from the following: 
BUS349Entrepreneurship Basics 
BUS240Foundations of Supply Chain Management 
BUS367Logistics Management 
ECON310Public Finance 
ECON340International Economics 
ECON350Industrial Organization 
ECON420Advanced Economic Statistics 
MKT344Retail Management 
MKT350Industrial Marketing 
MKT351Sales Management 
MKT352Direct Marketing 
MKT355Digital Marketing 
PSY251Organizational Behavioral 
PSY255Psychology of Advertising and Marketing Communications 
Total credits required for the major*68 

*Note: All students majoring in Marketing must take ECON 102, ECON 103, ECON 220, and MATH 115 or MATH 121 in partial fulfillment of graduation requirements. Transfer students must present or complete these courses, even though they have an Associate degree where all General Education requirements have been waived.