Pharmaceutical Marketing

PHS519 (Liberal Arts) Pharmaceutical Marketing 3 hrs. 3 crs. This course provides an understanding of current pharmaceutical marketing environment and the role of the marketing department in the organization. It will present an overview of general marketing principles including marketing mix (4P- price, product, promotion, and place) and then apply them to all aspects of marketing pharmaceuticals. Preq: Formal admission to the MS Pharmaceutical Science and Business Program.