Aviation Marketing and Economics
MKT353 (Not Liberal Arts) Aviation Marketing and Economics 3 hrs. 3 crs. An examination of the economic principles and marketing practices of the major components of the air transportation industry: Air carriers, aircraft and engine manufacturers, FBOs (fixed-base operators), and support services. Topics include: Load factors, supply and demand, elasticity, fleet selection, scheduling, yield management, cost and market structures, and advertising and promotion strategies.Preq: ECON 102 or Department permission required.