Marketing in Health Care

HS211 (Not Liberal Arts) Marketing in Health Care 3 hrs. 3 crs. This course is designed to provide students with an understanding of the key principles underlying strategic marketing and how these principles are applied in the health care industry. The course will expose students to marketing fundamentals and demonstrate how an application of these fundamental principles should be applied to the overall strategic plan of a health care organization. Preq: HPGC 101 or HE 201. This course may be offered in a face-to-face or hybrid format.