Lee, Yong Kyu

Overview

Curriculum Vitae

  1. Education


    Degree Institution Field Dates
    PhD  Virginia Tech  Marketing  2015 
    MS  University of Alabama  Marketing  2009 
    BA  Hankuk University of Foreign Studies  Spanish  2003 
  2. Full-Time Academic Experience


  3. Part-Time Academic Experience


  4. Non Academic Experience


    Place of Employment Title Date
    SL Alabama LLC, Alexander City, AL  Purchasing Department, Purchasing Controller  2009 - 2010 
    KISDI (Korea Information Society Development Institute), Seoul, Korea  Performance Management Team, Researcher  2006 - 2007 
    Bandi&Luni’s Bookstore, Seoul, Korea  Marketing & Planning Team, Brand Manager  2005 - 2006 
  5. Employment Record At This Institution

  6. Publications In Field Of Expertise

    1. Books:
    2. Papers in Professional Journals:
      1. Articles:

        Lee, Yong Kyu, Kimberlee Weaver and Stephen Garcia. "I'll Have Fries with That: Increasing Choice Complexity Promotes Indulgent Food Choices." Psychology and Marketing. 33 July 2016: 505-515.

      2. Proceedings:
        1. Refereed Proceedings

          Lee, Yong Kyu. "When different Size of Unit Price Influences Consumers’ Product Evaluations." American Marketing Association (Winter Academic Conference). Feb. 2019: .

          Lee, Yong Kyu. "United We Stand: The effect of Sale Proneness and Price Categorization on Consumers’ Shopping Experiences." The Society for Consumer Psychology. Feb. 2019: .

          Lee, Yong Kyu. "They Are Not the Same: How Price Deal Categorization Influence Consumers’ Shopping Experiences." American Marketing Association (Winter Academic Conference). Feb. 2018: .

          Kim, Junghyun, Yong Kyu Lee, and Paul M. Herr. "The Impact of Large Versus Small Menu Size on Calorie Estimation." Association for Consumer Research, North American Conference. Oct. 2016 (first two authors equally contributed): .

          Lee, Yong Kyu, Kimberlee Weaver and Stephen Garcia. "Goal Distraction: The Way Meals Are Presented Can Impact Healthy versus Unhealthy Food Choice." The Society for Consumer Psychology, Annual Convention of the American Psychological Association. Aug. 2016: .

          Lee, Yong Kyu, Kimberlee Weaver and Stephen Garcia. "License to Indulge: Contextual Determinants of Unhealthy Food Choice in Consumption Settings." Marketing & Public Policy Conference. June 2016: .

          Lee, Yong Kyu, Junghyun Kim, and Paul M. Herr. "The Impact of Menu Size on Calorie Estimation." The Society for Consumer Psychology. Feb. 2016: .

          Lee, Yong Kyu, Jung Hyun Kim and Paul M. Herr. "The Impact of Large versus Small Menu Size on Calorie Estimation." Association for Consumer Research, North American Conference. Oct. 2015: .

        2. Non-Refereed Proceedings
    3. Chapters in Books:
    4. Government Reports or Monographs
    5. Book Reviews:
  7. Other Publications

    1. Books:
    2. Papers in Professional Journals:
      1. Articles:
      2. Proceedings:
        1. Refereed Proceedings

          Kim, Junghyun, Yong Kyu Lee, and Paul M. Herr. "The Impact of Large Versus Small Menu Size on Calorie Estimation." Advances in Consumer Research. 44 2016 (first two authors equally contributed): 510-511.

          Lee, Yong Kyu, Kimberlee Weaver and Stephen Garcia. "License to Indulge: Contextual Determinants of Unhealthy Food Choice in Consumption Settings." Marketing & Public Policy Conference Proceedings. 26 2016: 23-29.

          Davis, Derick, Rajesh Bagchi, Yong Kyu Lee. "When to Put the Cart in Front of the Horse: How Presentation Order of Goal Reward and Effort Information Affects Goal Pursuit." Association for Consumer Research, North American Conference. 40 Oct. 2012: .

        2. Non-Refereed Proceedings
    3. Chapters in Books:
    4. Government Reports or Monographs
    5. Book Reviews:
  8. Presented Papers, Lectures, And Exhibitions And Performances

    "Menu Choices (I'll Have Fries with That: Increasing Choice Complexity Promotes Indulgent Food Choices)" July 18, 2016: The Wall Street Journal (digital edition).

  9. Patents

    None

  10. Work In Progress

    1. Books in progress:
    2. Papers in Progress:
    3. Papers submitted to journals for consideration:
    4. Research in progress:

      Kim, Junghyun, Yong Kyu Lee, and Paul M. Herr. "Assortment Size and Numeric Estimation." to be revised and resubmitted to Journal. : .

      Lee, Yong Kyu, Rajesh Bagchi and Paul M. Herr. "Focus on Outcomes or on Effort: The Role of Self-efficacy on Influencing Expectations." to be revised and resubmitted to Journal. : .

      Seunghyun Park, Jinwon Kim, Yong Kyu Lee, and Chihyung Ok. "Mapping the ubiquity of Disneyland visitor’s emotions using social media analytics." . : .

      Lee, Yong Kyu. "United We Stand: The effect of Sale Proneness and Price Categorization on Consumers’ Shopping Experiences." . : .

      Lee, Yong Kyu. "Priming Effect of Spending (Invest vs. Cost) on Consumption Choice." . : .

      Lee, Yong Kyu. "How Different Measurement Unit of Unit Price Influences Consumers’ Perceptions toward Products." . : .

  11. Professional Honors, Prizes, Fellowships

  12. Grants-In-Aid

    PSC-CUNY Research Award Program 48, TRADA-50-333, . July 1, 2019 – June 30, 2020: $3500.

    PSC-CUNY Research Award Program 48, TRADA-48-327, . July 1, 2017 – June 30, 2018: $3310.

    PSC-CUNY Research Award Program 47, TRADA-47-433, . July 1, 2016 – June 30, 2017: $3310.

  13. Institutional Service

    1. Service to the Department

      Redesign Marketing Program Curriculum (Wait to be approved): 2019 - Present.

      New Course Development - Marketing and Societal Well-being (Wait to be approved): 2019 - Present.

      P&B Committee: 2018 - Present.

      Middle State Assessment - Department Assessment Coordinator: 2018 - Present.

      Middle State Assessment - Marketing Program Leader: 2017 - Present.

      New Course Development - Service Marketing: 2017 - 2018.

      Logistics Search Committee: 2017 - 2018.

      Marketing Club Advisor: 2016 - Present.

      A member of the Department's Curriculum Committee: 2015 - Present.

      Faculty Observation: 2015 - Present.

      Student Advising (about 100 students per semester): 2015 - Present.

      New Course Development - Digital Marketing: 2015 - 2016.

    2. Service to the School
    3. Service to the College

      Academic Advisement Council: 2019 - Present.

      Institutional Effectiveness Committee: 2019 - Present.

      Academic Assessment committee: 2018 - Present.

      Library Committee: 2018 - Present.

      Guest Speaker - Mr. Matthew LeBris (York Alumni, Content Coordination, Shark Group): 2018. Mar. 15.

      Guest Speaker - Mr. Thomas Ziangas (Senior Vice President, Research & Insights, AMC Networks INC): 2017. Oct. 24.

      York Honors Program – Advisory Board Member: 2017 - Present.

      Developed assessment questions for testing students’ understating of basic topics - marketing course: 2017 - 2018.

      Developed Program Assessment Measure (Marketing major; Business program): 2017 - 2018.

      Tech Fee Committee: 2016 - 2019.

      A member of Customer Service Task Group: 2015 - 2016.

    4. Service to the Graduate Center
    5. Service to the University
  14. Offices Held In Professional Societies

  15. Other Professional Activities And Public Service

    AD Hoc Reviewer - American Marketing Association’s Marketing and Public Policy Conference: 2018 - 2019.

    AD Hoc Reviewer - American Marketing Association’s Marketing Educators’ Conference: 2015 - Present.

    AD Hoc Reviewer - Association for Consumer Research North American Conference: 2015 - 2016; 2018 - 2019.

  16. Teaching Activities At This Institution

    1. Courses Taught (List)
      Course Description
      MKT 341  Introduction to Marketing 
      MKT 342  Marketing Research 
      MKT 343  Advertising and Public Relations 
      MKT 344  Retail Management 
      MKT 347  Consumer Behavior 
      MKT 483  Marketing Management 
    2. New courses/programs developed (list):

      MS Cybersecurity Program, Supported the department to review similar programs offered by other schools and initially develop course structure. Attended meeting to review and discuss this program. Provided comments on program’s goal/direction and its’ course structure..

      Certificate program of Commercial Real Estate, Supported the department to review similar programs offered by other schools and initially design course structure. Attended meeting to review and discuss this new program. Provided comments on course structure..

      MS Aviation Graduate program, Supported Aviation Management faculties to develop MS aviation graduate program. Reviewed and discussed this program. Provided comments on curriculum document.

      Marketing Program Curriculum, Revised and redesigned - Changes in common body of knowledge area; adding new required marketing course – title “marketing and society” etc. (Wait to be approved).

      Marketing and Societal Well-being, New Marketing Course Development (Required Course; Wait to be approved).

      Service Marketing, New Marketing Course Development (Elective Course).

      Digital Marketing, New Marketing Course Development (Required Course).