Data collection will be completed at the end of each semester (Fall/Spring) because direct measure is term project. Term project consists of two part – business report and oral presentation. These will be used to assess goal#3 and four PSLOs (#3.1,3.2,3.3 and 3.4). Data will be collected from MKT481 (capstone). Two professors (one full-time faculty and the instructor of MKT481) will be involved in the overall assessment process. They will evaluate, analyze and interpret the student data for the current academic year.