2019-2020 Business Administration (BS) Assessment Plan

Assessment Year: 2019-2020
School: Business and Information Systems
Department: Business and Economics
Program: Business Administration (BS)
Department Chair: fannansinghjamieson
Department Assessment Coordinator: ylee1
Program Coordinator: pmassimino
Completed by: ylee1
Other Contributors:
Date Completed:2019/11/11 01:57:00 US/Eastern

Program Mission

The mission of the Business Administration program at York College is to develop professionally competent and socially responsible men and women for careers in business, government, and other entities requiring the organizational, managerial, and analytical skills necessary in today’s rapidly changing global economy. The programs provide students with fundamental knowledge, the educational experience and skills to think critically and creatively, and to adapt to changing social, economic and technological environments.

Assessment Plan

Outcome 1

Program Goal

2. Students demonstrate knowledge in the various areas of Business including: Economics, Marketing, Statistics, Computer Applications in Business, Business Law, International Business, Business Ethics and the capstone course Strategic Management which integrates all of these courses.

Program Student Learning Outcome

2.1 Students demonstrate basic knowledge in the major fields of Business Administration including: Economics, Marketing, Statistics, Computer Applications in Business, Business Law, International Business, Business Ethics and the capstone course Strategic Management.

Alignment with York’s Institutional Learning Outcomes (ILOs)

Self-Reflection and Accountability - Reflect on their learning, identify challenges, create a plan to meet the challenges, and improve decision-making.

Alignment with MSCHE Standard III Competencies

Information Literacy

From which course(s), section(s) will you collect student artifacts?

Bus 430C Bus 430PQR Bus 430W Bus 481C Bus 481W Bus 481Web1 Bus 481YY

Sample Size

Total Bus 430 = 53 students Total Bus 481 = 103 students *There is overlap among the population of students in Bus 430 and Bus 481. Students will not be asked to take the exam twice

Measure

Standardized Exam with two sections, 1) General Foundation Knowledge, and 2) Specialized Knowledge specific to the major. 1) General Knowledge includes information from: Econ 102/103, Bus 201 Econ 220, Mkt 341, Bus 481. There are 20 questions; 4 questions from each of the 5 scales. 2) Specialized Knowledge includes information from: Bus 283, Bus 302 and Bus 430 in Business Administration. There are 10 specialized questions.

Measure Type

Direct

Target

Students scoring 75% or higher on each of the two sections of the exam: 1) General Foundation Knowledge. 2) Specialized Knowledge related to major.


Outcome 2

Program Goal

1. To provide a cross-disciplinary perspective and be able to integrate knowledge across business disciplines in the various areas of Business Administration

Program Student Learning Outcome

1.1 Identify and articulate the problems facing companies and the issues that management needs to address

Alignment with York’s Institutional Learning Outcomes (ILOs)

Intellectual Discovery and Creativity - Demonstrate excellence in academic inquiry, creativity, research, collaboration and professional growth.

Alignment with MSCHE Standard III Competencies

Critical Analysis and Reasoning

From which course(s), section(s) will you collect student artifacts?

Bus 481C Bus 481W Bus 481Web1 Bus 481YY

Sample Size

Total Bus 481 = 103 students

Measure

Capstone Research Project: Each Professor will evaluate their students as; “Unacceptable, Acceptable, or Exemplary” as they complete a detailed research study that analyzes a company’s present business position, long term direction, resources, competitive capabilities and opportunities for gaining sustainable competitive advantage in a global market environment.

Measure Type

Direct

Target

75% of students reaching the Exemplary level


Outcome 3

Program Goal

1. To provide a cross-disciplinary perspective and be able to integrate knowledge across business disciplines in the various areas of Business Administration

Program Student Learning Outcome

1.2 Analyze a company’s situation and utilize the concepts and tools of strategic analysis, using a multidisciplinary approach

Alignment with York’s Institutional Learning Outcomes (ILOs)

Intellectual Discovery and Creativity - Demonstrate excellence in academic inquiry, creativity, research, collaboration and professional growth.

Alignment with MSCHE Standard III Competencies

Critical Analysis and Reasoning

From which course(s), section(s) will you collect student artifacts?

Bus 481C Bus 481W Bus 481Web1 Bus 481YY

Sample Size

Total Bus 481 = 103 students

Measure

Capstone Research Project: Each Professor will evaluate their students as; “Unacceptable, Acceptable, or Exemplary” as students create a business strategy, evaluate alternatives,and assess business risks.

Measure Type

Direct

Target

75% of students reaching the Exemplary level


Outcome 4

Program Goal

1. To provide a cross-disciplinary perspective and be able to integrate knowledge across business disciplines in the various areas of Business Administration

Program Student Learning Outcome

1.3 Recommend practical and detailed actions with supporting arguments for business issues

Alignment with York’s Institutional Learning Outcomes (ILOs)

Intellectual Discovery and Creativity - Demonstrate excellence in academic inquiry, creativity, research, collaboration and professional growth.

Alignment with MSCHE Standard III Competencies

Critical Analysis and Reasoning

From which course(s), section(s) will you collect student artifacts?

Bus 481C Bus 481W Bus 481Web1 Bus 481YY

Sample Size

Total Bus 481 = 103 students

Measure

Capstone Research Project: Each Professor will evaluate their students as; “Unacceptable, Acceptable, or Exemplary” as students recommend strategic directions while demonstrating ethical decision making, core values and socially responsible management practices.

Measure Type

Direct

Target

75% of students reaching the Exemplary level


Rationale for the Plan

The rationale for choosing the above PGs and PSLOs is the alignment with the mission of the Business Administration program at York College which is to develop professionally competent and socially responsible men and women for careers in business, government, and other entities requiring the organizational, managerial, and analytical skills necessary in today’s rapidly changing global economy. The programs provide students with fundamental knowledge, the educational experience and skills to think critically and creatively, and to adapt to changing social, economic and technological environments. More specifically, these PGs and PLSOs are reflected in the Business Administration goals of: 1) To provide a cross-disciplinary perspective and be able to integrate knowledge across business disciplines in the various areas of Business Administration, and, 2) Students demonstrate knowledge in the various areas of Business including: Economics, Marketing, Statistics, Computer Applications in Business, Business Law, International Business, Business Ethics and the capstone course Strategic Management which integrates all of these courses, and, 3) To demonstrate an ability to interpret, document and communicate relevant information effectively, in writing and verbally to a business audience and customers.

And the above translate into Business Administration Program Student Learning Outcomes, which are being evaluated by the measures listed above: 1.1 Identify and articulate the problems facing companies and the issues that management needs to address 1.2 Analyze a company’s situation and utilize the concepts and tools of strategic analysis, using a multidisciplinary approach 1.3 Recommend practical and detailed actions with supporting arguments for business issues 2.1 Demonstrate basic knowledge in the major fields of Business Administration including: Economics, Marketing, Statistics, Computer Applications in Business, Business Law, International Business, Business Ethics and the capstone course Strategic Management.

Data Collection and Evaluation

Goal 2: For Business Administration majors, The General Foundation Knowledge question material came from: Econ 102/103, Bus 201, Econ 220, Mkt 341, Bus 481. There are 4 questions on each of these 5 scales; 20 questions for General Foundation Knowledge. The Specialized Knowledge question material came from: Bus 283, Bus 302 and Bus 430 in Business Administration, a total of 10 questions.

The direct measure for goal 2 is the standardized exam given to students. This test is comprised of 20 foundational knowledge questions (for all students in the Business and Economics department, 4 questions on each of the 5 scales), plus 10 specialized questions related to the major. The total assessment is 30 questions.

All students must take Bus 430 and Bus 481 as part of the Business Administration major; the exam will be given to all students in Bus 430 and Bus 481. In any given semester, there are students who register for both classes. Students will not be asked to take the test twice. Students will be given one hour to complete the 30 question assessment.

The timeline for collecting data will be two weeks during the Fall semester, 2019. The data will be used to calculate the averages, and percent of students scoring 75% or above on the scales.

Separate summaries are set for each scale, and for each question. Dr. Phoebe Massimino from Business Administration will evaluate the data for Business Administration majors, and provide reports to other members of the assessment team in the department. Excel will be used to tabulate the results. The results will provide effective feedback, and the opportunity to reflect on it, learn from it and improve our practice and student learning continuously and possibly aid us in designing and improving our learning outcomes.

Goal 1: Through the Capstone Research Project in Bus 481, students will demonstrate a cross-disciplinary perspective and integrate knowledge across business disciplines in the various areas of Business Administration. Students will identify and document issues facing companies and recommend practical and detailed actions with supporting arguments.

Bus 481 professors will evaluate student performance as “acceptable”, “unacceptable”, and “exemplary” on; 1) analyzing a company’s present business position, long term direction, resources, competitive capabilities and opportunities for gaining sustainable competitive advantage in a global market environment, 2) creating business strategy, evaluating alternatives,and assessing business risks, 3) recommending strategic directions while demonstrating ethical decision making, core values and socially responsible management practices. Dr. Phoebe Massimino will calculate the results for goal 1. The results will provide effective feedback, and the opportunity to reflect on it, learn from it and improve our practice and student learning continuously and possibly aid us in designing and improving our learning outcomes