- The Online Bulletin is for information purposes only. Current students must complete the requirements as outlined in the York Bulletin as applicable.
- Course Descriptions
- Course descriptions can be found in the online PDF version of the Bulletin
The ability to successfully market and sell products or services is a foundation for every business, resulting in a high demand for professionals with strong marketing skills. The Marketing Major examines consumer behavior, principles of effective selling and how to help businesses make strategic decisions regarding product development and pricing. At the completion of this program students will be equipped with useful promotion tactics to meet the customer needs and ensure businesses profitability.
|EFFECTIVE FALL 2016|
Common Body of Knowledge
|ACC101||Principles of Accounting I||4|
|ACC102||Principles of Accounting II||4|
|ACC103||Principles of Managerial Accounting||4|
|BUS201||Computer Applications in Business||3|
|BUS283||Business Law I||3|
|BUS301||Management Theory and Practice||3|
|BUS321||Principles of Finance||3|
|BUS430||Ethics, Governance & Accountability||3|
|MKT341||Introduction to Marketing||3|
|MKT343||Advertising and Public Relations||3|
|Choose seven (7) courses from the following:|
|BUS240||Foundations of Supply Chain Management||3|
|ECON420||Advanced Economic Statistics||3|
|PSY255||Psychology of Advertising and Marketing Communications||3|
|Total credits required for the major*||68|
*Note: All students majoring in Marketing must take ECON 102, ECON 103, ECON 220, and MATH 115 or MATH 121 in partial fulfillment of graduation requirements. Transfer students must present or complete these courses, even though they have an Associate degree where all General Education requirements have been waived.