Marketing (BS)
Business and Information Systems
Business and Economics
HEGIS Number: 0509
- Info
- The Online Bulletin is for information purposes only. Current students must complete the requirements as outlined in the York Bulletin as applicable.
- Course Descriptions
- Course descriptions can be found in the online PDF version of the Bulletin
The ability to successfully market and sell products or services is a foundation for every business, resulting in a high demand for professionals with strong marketing skills. The Marketing Major examines consumer behavior, principles of effective selling and how to help businesses make strategic decisions regarding product development and pricing. At the completion of this program students will be equipped with useful promotion tactics to meet the customer needs and ensure businesses profitability.
EFFECTIVE FALL 2013 |
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|---|---|---|
Major Discipline Requirements |
65 | |
Common Body of Knowledge |
32 | |
| ACC101 | Principles of Accounting I | 4 |
| ACC102 | Principles of Accounting II | 4 |
| OR | ||
| ACC103 | Principles of Managerial Accounting | 4 |
| BUS201 | Computer Applications in Business | 3 |
| BUS283 | Business Law I | 3 |
| BUS301 | Management Theory and Practice | 3 |
| BUS321 | Principles of Finance | 3 |
| BUS348 | Production/Operations Management | 3 |
| BUS430 | Ethics, Governance & Accountability | 3 |
| BUS481 | Strategic Management | 3 |
| MKT341 | Introduction to Marketing | 3 |
Marketing Required Courses |
15 | |
| MKT342 | Market Research | 3 |
| MKT343 | Advertising and Public Relations | 3 |
| MKT346 | International Marketing | 3 |
| MKT347 | Consumer Behavior | 3 |
| MKT483 | Marketing Management | 3 |
Marketing Electives |
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Choose 7 courses from the following. |
21 | |
| BUS349 | Small Business Management | 3 |
| MKT344 | Retail Management | 3 |
| MKT350 | Industrial Marketing | 3 |
| MKT351 | Entrepreneurship Basics | 3 |
| MKT352 | Direct Marketing | 3 |
| PSY251 | Organizational Behavioral | 3 |
| PSY255 | Psychology of Advertising & Marketing Comm | 3 |
| ECON350 | Industrial Organization | 3 |
| ECON310 | Public Finance | 3 |
| BUS240 | Foundations of Supply Chain Management | 3 |
| BUS367 | Logistics Management | 3 |
| ECON420 | Advanced Statistics | 3 |
| ECON340 | International Economics | 3 |
