Marketing (BS)
Business and Information Systems
Business and Economics
HEGIS Number: 0509
- Info
- The Online Bulletin is for information purposes only. Current students must complete the requirements as outlined in the York Bulletin as applicable.
- Course Descriptions
- Course descriptions can be found in the online PDF version of the Bulletin
The Marketing faculty emphasizes practical experience and an entrepreneurial outlook. The program is designed to provide students with a strong background in business management with special emphasis on marketing practice and strategy. Students are encouraged to work closely with the Marketing faculty and the Office of Career Services to develop career opportunities, internships and information regarding graduate studies.
Effective Fall 2011 |
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|---|---|---|
Major Discipline Requirements |
59 | |
Common Body of Knowledge |
32 | |
| ACC101 | Principles of Accounting I | 4 |
| ACC103 | Principles of Managerial Accounting | 4 |
| BUS201 | Computer Applications in Business | 3 |
| BUS283 | Business Law I | 3 |
| BUS301 | Management Theory and Practice | 3 |
| BUS321 | Principles of Finance | 3 |
| BUS348 | Production/Operations Management | 3 |
| BUS430 | Ethics, Governance & Accountability | 3 |
| BUS481 | Strategic Management | 3 |
| MKT341 | Introduction to Marketing | 3 |
Marketing Required Courses |
15 | |
| MKT342 | Market Research | 3 |
| MKT343 | Advertising and Public Relations | 3 |
| MKT346 | International Marketing | 3 |
| MKT347 | Consumer Behavior | 3 |
| MKT483 | Marketing Management | 3 |
MARKETING ELECTIVES |
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Choose one of the following |
3 | |
| PSY251 | Organizational Behavior | 3 |
| PSY253 | Managerial & Personnel Psychology | 3 |
Choose 3 of the following courses |
12 | |
| BUS349 | Small Business Management | 3 |
| MKT344 | Retail Management | 3 |
| MKT350 | Industrial Marketing | 3 |
| MKT352 | Direct Marketing | 3 |
* All Marketing Majors must take Mathematics 115 and Economics 103 toward fulfillment of General Education or Degree Requirements. At least 15 credits in major discipline requirements must be taken at York College.