Theories and Types of Persuasion

SPCH322 (Liberal Arts) Theories and Types of Persuasion 3 hrs. 3 crs. The influencing of belief and behavior through speech; emphasis on the motivational aspects and their evaluations, the relationship of attitude, belief and value to communication; classical and modern rhetorical theory will be considered in context; application of principles to various modes of persuasion. Preq: Junior status or permission of instructor.

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