MKT483 (Not Liberal Arts) Marketing Management 3 hrs. 3 crs. Capstone course for majors in Marketing in senior year, the organization and operation of the marketing function; the development of marketing programs, including product planning, sales, advertising and physical distribution. This is a Writing Intensive course. Preq: MKT 341 and MKT 342 and MKT 343 or MKT 347.