York Beats Baruch in Marketing Competition

York marketing students earned first place in a marketing competition sponsored by CUNYfirst.
York Beats Baruch in Marketing Competition

Coach Associate Professor of Marketing Dr. Paul Allen Salisbury (back row left). Next to him is team member Jonathan Hubbard with team members (left to right front) Vimmy Seajatan, Thelma Suarez and Aisha Niang.

On January 31st students from the American Marketing Association (AMA) chapters at Baruch and York Colleges, as well the Baruch Advertising Club, participated in a marketing competition. The contest was to create a marketing plan for CUNYfirst -- the new enrollment and management system that will replace our current systems, (e.g., ESIMS).

Glenn Small, the CUNYfirst Communications Lead, gave the York and Baruch students a business case to develop a marketing plan for how CUNY should communicate the new systems to CUNY students. The business objective is to ensure that our students' best understand and appreciate what is coming. The teams contributed great ideas that will be incorporated into an overall strategy to reach students at the two (test) Vanguard Colleges – Queens College and Queensborough Community College. The teams even created slogans to grasp the attention of the target groups, for example; "Grab on and get on-line". Each team had 10-minutes to present to a panel of judges. The panel included students from Queens and Queensborough Colleges (the test target groups) as well as executives from CUNYfirst

The winning team was from the AMA chapter at York College. The judges were "blown away" by the quality of the research displayed by the team hailing from York College. With both encouragement as well as advice given by Professor Paul Salisbury, the team edged out both Baruch teams to win first place. This is the group's first marketing competition. There are two more opportunities planned for this semester to compete in other case competitions.

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